CREDITS: Brand Identity Design/ Brand Strategy: John Black
Creative Direction: Yolaine VG
Goal:
Create a Brand that encompasses the following mantra:
"With clean, unapologetic designs, YVG Clothing is for the winner, the trend setter, the mountain conqueror! Whether is be a getty, a beach party or a hiking trip, our tribe will be prepared!"
Outcome:
After many trial and error sessions, sketches and Yolaine bringing her creative fashion touch, we were able to capture her vision and apply it to many mediums to create a small world for her tribe!
