The honest answer: it depends on whether you need a mark, or a whole system. In Miami in 2026, a single custom logo typically starts in the low hundreds for a bare concept, and climbs into the low thousands once you include a proper visual system — colour palette, type pairing, and usage rules documented in a brand book.
At KREDO, our Brand Refresh Sprint starts at $1,500 and delivers a logo refresh, a colour and type system, and five ready-to-use social templates in five days flat. A Full Brand Identity — the complete system, strategy included — starts at $6,000.
What actually drives the price isn't the mark itself, it's everything the mark has to survive: a business card, a truck wrap, a mall storefront sign, a hundred Instagram posts. See Metropolis Comics for what that looks like at scale.
Ready to find your number? Book a free brand audit and we'll tell you exactly where to start.
