Process
Black paint + white paint = grey
- 1.Mix a bucket of black paint labeled ART with a bucket of white labeled BUSINESS — together they make the perfect shade of grey: DESIGN. That's the philosophy behind every phase below.
the 6 phases
From first call to final files.
Qualify
A short call to confirm we're the right fit for each other before anyone commits time or money.
Strategy Session
We dig into your business, your customers, your competition and where you want to be in a year.
Sketch
Rough concepts on paper — fast and cheap to explore, faster to change than a finished design.
Stylescape Presentation
We present the chosen visual direction as a mood-board-style presentation before full production begins.
Fine Tuning
We refine the approved direction — colour, type, layout — until it's unmistakably yours.
Deliverables
Every final file, every format you'll need, handed over ready to print or publish.
good questions
About the process.
A Brand Refresh Sprint runs 5 days flat; a Full Brand Identity project typically runs a few weeks through all 6 phases.
Just a rough idea of your business and budget — we'll ask the right questions on the call.
We don't recommend it — Stylescape is what prevents expensive revisions later, but for very small Sprint projects we can compress it.
Revision rounds are built into every package; larger changes after final delivery are scoped separately.
let's begin
Ready to start Phase 1?
Book a free brand audit and let's qualify your project.
Book a free brand auditsay hello
Start with a call.
We reply within one business day.